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Growth

How to Measure Business Growth

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There is a lot of contention these days about measuring business growth and ROI. With the boom of social media taking the forefront in a lot of businesses’ marketing campaigns, the problem comes to play with the lack of metrics available for this type of marketing tool.

It’s become discouraging to a lot of prospective social media users because they have a hard time buying into a product that offers little in the way of traceable returns.

By applying a few simple measures to your business social media marketing plan, and watching a few traditional gauges, even in these web-based times, you do have the ability to measure your business growth.

Track with bit.ly Links for Social Media Efforts

Bit.ly is a link shortening site that is best suited for twitter or other social media content posts. The links can go to any site you want to drive traffic to and improve ranking, and can be tracked in real time based on the geographic location and specific content that drew attention.

Monthly reporting can be done to gauge how much more business is potentially being brought in by your social media marketing efforts.

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Personal Development for Smart People: The Conscious Pursuit of Personal Growth

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Personal Development for Smart People: The Conscious Pursuit of Personal Growth ISBN13: 9781401922764 Condition: New Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed Despite promises of “fast and easy” results from slick marketers, real personal … Read more

Help – For your business and small business growth

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Web & online business growth will revolve around your commitment levels. The following tips will be useful in taking your business forward.

Even affiliate marketing which is often projected as the best candidate for passive income needs constant work.

Unless you’re in regular contact with your customers & provide useful service or deliver valuable products, you cannot expect your bank account to swell. Even the so-called automated income streams need your regular personal attention.

1. Set monthly targets for achievements

To achieve web marketing business growth, it is important that you’ve achievable targets & work towards accomplishing them. In the digital world, smart work is often the key  than hard work. Raising the bar at regular intervals & identifying the means to reach the new aim post are important.

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Profitable Growth Is Everyone’s Business: 9 Tools You Can Use Monday Morning

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Product Description The coauthor of the international bestseller Execution has created the how-to guide for solving today’s toughest business challenge: creating profitable growth that is organic, differentiated, and sustainable. For many, growth is about “home runs”—the big bold idea, the next new thing, the product that will revolutionize the marketplace. While obviously attractive and lucrative, … Read more

Profitable Growth Is Everyone’s Business: 10 Tools You Can Use Monday Morning

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ISBN13: 9781400051526 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product Description The coauthor of the international bestseller Execution has created the how-to guide for solving today’s toughest business challenge: creating profitable growth that is organic, differentiated, and sustainable. For many, growth is about “home runs” – the big bold idea, the next … Read more

A Good I.d.e.a. for Business Growth

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All owners want their businesses to grow. Many of us invest time and energy into planning how we will grow our businesses.

The biggest problem with growing a business is neither the lack of desire or planning.

It’s finding and implementing the right strategies. There simply are too few sound strategies that owners can easily and effectively apply in their own businesses.

The Good I.D.E.A.

One of the best approaches to planning business growth is the I.D.E.A. concept: Identify Develop, Evaluate, Act.

Instead of re-inventing the growth-strategies wheel, I offer the following outline of the approach.

IDENTIFY—Specifically What Would You Like to Achieve?

Like all planning processes, this one starts with identification.

Specifically you start by identifying the growth you want: increased clients, revenue per client, sales volume etc. Regardless of what you plan to increase, it’s important to establish a clear measure for this improvement.

Identify the growth as measurable amounts such as “10%” or “15 over last year”. This yields an objective measure against which you can evaluate the results of your growth strategies.

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Issues of Business Growth

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Experts have described six specific stages most of the successful companies experienced when aiming for company growth, where each stage is faced by a set of challenges. The firm will need to constantly monitor the changes it is going through as it moves from one stage to another.

Most importantly managerial changes need to be observed in between stage changes. The six stages to be focused on are:

1) conception/existence

2) survival

3) stabilization

4) growth

5) take-off

6) maturity

The early stages of the firm’s survival are dependent on the founder’s abilities and commitment, which is of utmost importance. As the company develops and aims to grow further, specialist skills in the managerial sector of the business are necessary are required. It is crucial that management spends adequate hours developing their skills and working as a team.

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I am available for speaking, training and consulting projects.

Please feel free to contact me to discuss how I can help.

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