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On October 10th, 2011

Influence - The Power of Experience


Influence - The Power of ExperienceA change of view on influence

My training style went though a radical change after I met and studied with Mel Silberman, the Father of Active training.  

Mel is considered one of the greatest contributors to the field of adult training, has written many of the best selling books on training and had been a tireless advocate for "learning by doing".

So why is this important to influence?  Well, with the thousands of books on influence, persuasion and sales, most of the focus is on talk or verbal persuasion.

Yet recent research has shown that one of the most power forms of influence is experience...allowing someone to actually have an experience rather than a verbal description (this is why demonstrations are so powerful).

Influence resources by the experts

In the video below, David Maxfield is the coauthor of Influencer: The Power to Change Anything gives a real life example of how experience influenced a change in behavior for an entire company:

Although different in approach, many of the principles research by Dr. Robert Cialdini, author of Influence: The Psychology of Persuasion require creating or referring experience.

In the video below, Dr. Cialdini explains his principles if influence:

When thinking about influence, consider the types of experiences you can create whether you are looking to influence change in yourself  or influence change in others.

Through analysis and review of the research, these experts can help the process of influence become easier and more effective.

Links to top books on influence:

Influence: The Psychology of Persuasion

Influencer: The Power to Change Anything

Unforgettable Experiential Activities: An Active Training Resource

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