{"id":2353,"date":"2011-01-22T09:22:48","date_gmt":"2011-01-22T16:22:48","guid":{"rendered":"http:\/\/edandriessen.com\/?p=2353"},"modified":"2011-01-22T09:22:48","modified_gmt":"2011-01-22T16:22:48","slug":"switch-how-to-change-things-when-change-is-hard","status":"publish","type":"post","link":"https:\/\/edandriessen.com\/switch-how-to-change-things-when-change-is-hard\/","title":{"rendered":"Switch: How to Change Things When Change Is Hard"},"content":{"rendered":"<h3><a rel=\"nofollow\" href=\"http:\/\/www.amazon.com\/Switch-Change-Things-When-Hard\/dp\/0385528752%3FSubscriptionId%3DAKIAIXAFBNDBHQ23KLGA%26tag%3Dtheprincetcen-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0385528752\">Switch: How to Change Things When Change Is Hard<\/a><\/h3>\n<p><a rel=\"nofollow\" href=\"http:\/\/www.amazon.com\/Switch-Change-Things-When-Hard\/dp\/0385528752%3FSubscriptionId%3DAKIAIXAFBNDBHQ23KLGA%26tag%3Dtheprincetcen-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0385528752\"><img decoding=\"async\" style=\"float: left; margin: 0 20px 10px 0;\" src=\"http:\/\/ecx.images-amazon.com\/images\/I\/41oK6AwnKbL._SL160_.jpg\" alt=\"\" \/><\/a><\/p>\n<ul>\n<li>ISBN13: 9780385528757<\/li>\n<li>Condition: New<\/li>\n<li>Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed<\/li>\n<\/ul>\n<p>Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?<\/p>\n<p>The primary obstacle is a conflict that\u2019s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller\u00a0Made to Stick. Psychologists have discovered that our minds are ruled by two different systems\u2014the rational mind and the emotional mind\u2014that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie.<\/p>\n<p><br class=\"spacer_\" \/><\/p>\n<div style=\"float: right;\"><a rel=\"nofollow\" href=\"http:\/\/www.amazon.com\/Switch-Change-Things-When-Hard\/dp\/0385528752%3FSubscriptionId%3DAKIAIXAFBNDBHQ23KLGA%26tag%3Dtheprincetcen-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0385528752\"><img decoding=\"async\" src=\"http:\/\/edandriessen.com\/wp-content\/plugins\/WPRobot3\/images\/buynow-big.gif\" alt=\"\" \/><\/a><\/div>\n<p>List Price: $ 26.00<\/p>\n<p><strong>Price: $ 12.99<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Switch: How to Change Things When Change Is Hard ISBN13: 9780385528757 Condition: New Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed Why is it so hard to make lasting changes in our companies, in our &#8230; <a title=\"Switch: How to Change Things When Change Is Hard\" class=\"read-more\" href=\"https:\/\/edandriessen.com\/switch-how-to-change-things-when-change-is-hard\/\" aria-label=\"Read more about Switch: How to Change Things When Change Is Hard\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[478,408,1],"tags":[70,592,593,125],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Switch: How to Change Things When Change Is Hard - Ed Andriessen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/edandriessen.com\/switch-how-to-change-things-when-change-is-hard\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Switch: How to Change Things When Change Is Hard - Ed Andriessen\" \/>\n<meta property=\"og:description\" content=\"Switch: How to Change Things When Change Is Hard ISBN13: 9780385528757 Condition: New Notes: BRAND NEW FROM PUBLISHER! 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