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Influence - The Power of Experience


Influence - The Power of ExperienceA change of view on influence

My training style went though a radical change after I met and studied with Mel Silberman, the Father of Active training.  

Mel is considered one of the greatest contributors to the field of adult training, has written many of the best selling books on training and had been a tireless advocate for "learning by doing".

So why is this important to influence?  Well, with the thousands of books on influence, persuasion and sales, most of the focus is on talk or verbal persuasion.

Yet recent research has shown that one of the most power forms of influence is experience...allowing someone to actually have an experience rather than a verbal description (this is why demonstrations are so powerful).

Influence resources by the experts

In the video below, David Maxfield is the coauthor of Influencer: The Power to Change Anything gives a real life example of how experience influenced a change in behavior for an entire company: (more…)

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Influence: Science and Practice

  • ISBN13: 9780205609994
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

Product Description
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request).

Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us ... More >>

Influence: Science and Practice

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Posted In: Books, General, Sales
If you are looking for an experienced Trainer, Speaker and Marketing Consultant, Give me a call or drop me an email.

Even if I don't meet your needs, I could recommend someone from my network who could..

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