By M.Srinivasa Rao
The ability or the skill to transfer one’s thoughts, ideas and information from the sender to the receiver with the latter being understood the same effectively and efficiently is known as communication skills. It is one of the greatest skills of the soft skills and its importance is growing rapidly due to the rising complexities as a result of technological inventions.
In corporate terminology, communication is the process of exchange of information from the sender to the receiver and vice versa. There are different types of communication such as downward communication, upward communication, horizontal communication, crosswise communication, verbal communication; written communication etc., In downward communication, the flow of information is from the people at the superior level to the people at the subordinate level. On the other hand, in upward communication, the flow of information is from the subordinate level to the superior level. In horizontal information, the flow of information is from the people of same level to that of their counterparts at the same level. In crosswise communication, the flow of information is from one level to any other level which is either diagonal or crosswise without any reporting relationship. In verbal communication, the flow of communication, which is transferred orally to any level, and it is the most effective one as one can communicate effectively with one’s body language so as to have profound impact on the receiver. Whenever, there is a need to record the information in black and white, and then people go for written communication in which the communication is through mass mailing in written form.